We suggest picking a pillow that keeps your head and neck straight, not bent up or down. If you sleep on your side, go for a thick, firm pillow; on your back, choose medium height; on your stomach, pick something thin and soft. Bigger shoulders may need a taller pillow.
Then you need to choose a filling you like — memory foam for support, feather/down for softness, or hypoallergenic materials if you have allergies.
What is the best filling for pillows?
With so many options to choose from, it’s difficult to choose a favourite pillow filling. Many people swear by the lofty support they get with our Duck Feather and Down pillows, while others love the temperature-regulating qualities of a wool fill pillow. To find out more about the full range of pillows that we offer, visit our pillow buying guide.